AI is a godlike power. Most people aren’t using it.
Undergods is a blog about AI tools, workflows, and what really works. Written by Matthew Byrne — a digital marketer, poet, and founder who uses AI daily and writes about it honestly.
No hype or press releases. No ‘tech-bro’ posturing. Just real experience: what these tools can do, how to use them well, and what they can’t do yet.
What you’ll find here
Tool reviews — Claude, ChatGPT, Perplexity, Gemini, Canva AI. What each does best, with real examples.
Workflow architectures — how to use multiple AI instances for different purposes. The strategy and execution model. The two-chat system.
Personal case studies — I used AI to process a 264-article archive. I used AI to build a website execution plan. I used AI to research schools for my daughter. Real, specific, honest.
AI for marketing — content creation, SEO, social media management. Drawing on CIM qualifications and agency experience. Practical, not theoretical.
Guides and listicles — accessible, shareable, written for people who want to actually use these tools, not just read about them.
Industry commentary — what’s happening in AI, what matters, what’s hype. Written by someone who uses these tools every day, not someone reviewing press releases.
About the writer
Matthew Byrne is a Digital Marketing Manager with a CIM Level 6 Diploma in Professional Digital Marketing and an MA in Creative Writing. He founded the Spittoon Arts Collective in Beijing in 2015 and grew it into one of the largest English-language literary collectives in China. He returned to the UK in 2020 and has been using AI tools daily since their emergence — for research, writing, strategy, and execution.
Undergods is where he writes about it.
matthew-byrne.com 